Research Director • Scopus-Indexed Author

Dr. Amandeep
Dhaliwal

Academic leader, researcher, and educator with over 16 years in higher education, specialising in Marketing, Entrepreneurship, and Analytics. Author of 62 peer-reviewed publications across Scopus- and ABDC-indexed journals. Committed to institutional excellence and the advancement of scholarly knowledge.

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Total Publications
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Scopus / ABDC Papers
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Years in Higher Ed
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Doctoral Students
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FDPs Attended

Academic Leader & Scholar

AD
Dr. Amandeep Dhaliwal
Research Director · MRIIRS, Faridabad

Dr. Amandeep Dhaliwal is a distinguished academic leader and Research Director at the School of Leadership & Management, Manav Rachna International Institute of Research & Studies, Faridabad. With a doctoral degree from BIMTECH–Mohan Lal Sukhadia University, her scholarly trajectory is anchored in the intersection of marketing, digital entrepreneurship, and analytics.

Over a career spanning more than sixteen years in higher education — complemented by five years of corporate experience — she has developed a reputation as a rigorous scholar and mentor. Her research has been published in Scopus Q1 journals including Food and Humanity and Language & Communication, and she has contributed to Springer, Taylor & Francis, Wiley, and IGI Global volumes.

She has provided strategic leadership on NAAC, NBA, and UGC accreditation, guided Outcome-Based Education (OBE) implementation, and championed research capacity building across the institution. Her work bridges the theoretical and the applied, with an enduring commitment to student development and academic quality.

Marketing Entrepreneurship Analytics Digital Technologies NAAC/NBA/UGC OBE AI & MIS E-Commerce Social Media IMC

Professional Experience

Jan 2026 – Present
Research Director – Leadership & Business Excellence
School of Leadership & Management, MRIIRS, Faridabad
  • Developing and implementing institutional research vision, priorities, and long-term strategy.
  • Organising training programmes, mentoring researchers, and promoting a collaborative research culture.
  • Tracking research performance metrics and preparing reports for management and accreditation bodies.
May 2025 – Dec 2025
Associate Director – Academics & IQAC Vertical In-charge
School of Leadership & Management, MRIIRS, Faridabad
  • Developed and implemented strategies for quality assurance and compliance with academic standards.
  • Contributed to curriculum design, research initiatives, and institutional policy; supported IQAC functions.
Dec 2023 – May 2025
Head of Department & Associate Professor
School of Leadership & Management, MRIIRS, Faridabad
  • Successfully led the department through NBA accreditation.
  • Oversaw curriculum design, faculty development, and quality assurance across teaching and research.
  • Managed departmental budgeting and represented the department at institutional and external forums.
  • Ensured regulatory compliance with AICTE, NAAC, and UGC guidelines.
Jul 2021 – Present
Associate Professor
School of Leadership & Management, MRIIRS, Faridabad
  • Designed and delivered curriculum for postgraduate business management programmes.
  • Supervised dissertations, internships, and student research projects.
  • Published academic research in peer-reviewed journals and conference proceedings.
Jan 2014 – Dec 2017
Head of Department & Assistant Professor
Faculty of Management Studies, MRIIRS, Faridabad
  • Led the department's academic and administrative operations.
  • Conducted lectures and workshops; coordinated examinations and placements.
Mar 2010 – Dec 2014
Assistant Professor
Faculty of Management Studies, MRIIRS, Faridabad
  • Delivered courses in marketing, IT, and management; contributed to curriculum development.
Apr 2005 – Dec 2009
Marketing Manager
Nijjer Agro Foods Pvt. Ltd., Amritsar
  • Supervised and executed marketing strategies aligned with organisational goals.
  • Collaborated with cross-functional teams to drive brand growth through campaigns and market research.

Selected Research Publications

Scopus Q1
Deconstructing Contemporary Consumer Decision-Making towards Culinary Consumption Patterns
Food and Humanity, 2026
DOI: 10.1016/j.foohum.2026.100996
Scopus Q1
The Semiotics of Emojis & Emoticons: Social Hierarchies, Platform Preferences, and Functional Implications
Language & Communication, Vol. 107, 2026
DOI: 10.1016/j.langcom.2026.01.003
Scopus Q2
Convergence of Online Flow and AI-Enabled Services: Impact on Awe Experience in E-Tail Customer Journeys
The International Review of Retail, Distribution and Consumer Research, 2025
DOI: 10.1080/09593969.2024.2374365
Scopus Q2
Assessing the Deliverables of Beyond-the-Classroom Engagement of Management Students
Higher Education, Skills and Work-Based Learning, 15(2), 2025
DOI: 10.1108/HESWBL-06-2023-0131
Scopus Q2
Rapid Response Logistics: Strategies, Models, and Technologies for Effective Supply Chain Management
International Journal of Service Science, Management, Engineering & Technology, 2021
DOI: 10.4018/IJSSMET.202111010
Scopus Q3
Navigating Workforce Challenges: A Family Business at a Crossroads
Asian Case Research Journal, 2025
DOI: 10.1142/S0218927525500051
Scopus Q3
Adopting 5G-Enabled E-Healthcare for Collaborative Pandemic Management
International Journal of e-Collaboration, 19(1), 2023
DOI: 10.4018/IJeC.315781
Scopus Q3
The Mompreneurship Phenomenon: Antecedents and Challenges of Mothers in Business
International Journal of Service Science, Management, Engineering & Technology, 2022
DOI: 10.4018/IJSSMET.290334
Scopus Q3
Towards AI-Driven Transport and Logistics
Lecture Notes in Business Information Processing, Vol. 508, Springer, 2024
DOI: 10.1007/978-3-031-60003-6_8
View All Publications on Google Scholar →

Research Domains

📊
Marketing & Consumer Behaviour
  • Digital & Social Media Marketing
  • Sponsorship, Advertising & IMC
  • E-Commerce & Online Retail
  • International Marketing
  • Influencer & Buzz Marketing
🚀
Entrepreneurship
  • Women Entrepreneurship
  • Mompreneurship
  • Entrepreneurial Marketing
  • Micro-enterprise Success Factors
  • Crowdfunding & Capital Access
🤖
Technology & AI
  • AI Voice Bots & Risks
  • AI-Driven Logistics & Transport
  • Metaverse & Digital Frontiers
  • Blockchain Adoption
  • 6G Healthcare Integration
📐
Analytics & Information Systems
  • Web Analytics & Data Visualisation
  • Management Information Systems
  • ERP & Decision Support Systems
  • Bibliometric & Meta-Analysis
  • Cloud Computing
🎓
Higher Education & Pedagogy
  • Outcome-Based Education (OBE)
  • NAAC / NBA / UGC Accreditation
  • Student Engagement Models
  • Curriculum Design & Development
  • NEP 2020 Implementation
💼
Organisational & Health Management
  • Employee Satisfaction & Welfare
  • Healthcare Service Operations
  • Supply Chain Management
  • Mental Health & Wellbeing
  • ESG & Corporate Governance

Awards & Honours

🏆
Best Researcher Award
MRIIRS · 2024
🎖️
Karmsu Kaushalam Award – Best Employee
MRIIRS · 2023
📜
Best Research Paper Award
MRCON · 2023 & 2020
🌐
Stough Young Scholar Award
George Mason University · 2015
IIM Kozhikode IIM Nagpur IIM Shillong IIM Jammu IIFT New Delhi MDI Murshidabad UN Policy Meet BIMTECH Greater Noida Panjab University Amity University Noida JECRC University Jaipur

Academic Education

2019
Doctorate – Ph.D.
BIMTECH, Greater Noida / Mohan Lal Sukhadia University, Udaipur
Impact of Factors Influencing Success of Women Entrepreneurs in Microenterprises in Delhi NCT
Supervisor: Dr. Arun Sahay
2012
UGC NET – Management
University Grants Commission
2001 – 2003
MBA – Marketing & Information Technology
Guru Nanak Dev University, Amritsar
Add-on Certificate in French
1998 – 2001
Graduation – B.Com
Guru Nanak Dev University, Amritsar

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